Jul 13, 2021ADVES CEO opens up a can of worms over how social media influencers are seriously affecting companies, large and smallCrisis PR & Communication expert and commentator Marina Evseeva, ADVES CEO, writes about popular social media sites which are changing the way companies are share valued by often mischievous pundits, often with disastrous results, in her blog at Finextra. Read how US video games company GameStop became entrapped in a…Social Media2 min readSocial Media2 min read
Jun 22, 2021Why your brand can say as much about you as it does your productYour brand reputation reflects the degree of trust in your company and affects your business growth. If that reputation comes across as weak or ineffective, then it resonates back to you as a company boss or manager. It gets personal. Conversely, a robust brand reputation management strategy will help you…Brand Management5 min readBrand Management5 min read
Jun 11, 2021How to improve revenue by enhancing your reputation: words of advice from ADVES professionalsFor the financial services industry and fintech companies, in particular, reputation management is a key factor in generating new business. ADVES is increasingly recognised as a global brand in reputation management, and it is clear to us in our daily dealings with new and existing clients that consumers are having…Adves4 min readAdves4 min read
Apr 6, 2021Let’s talk about IMAGE AND REPUTATION MANAGEMENT STRATEGY (part 3)Let’s look at the Stages of Image Formation and the Technologies Employed To form a corporate image, several stages of work need to be completed well. Top of the list is creating image goals. It’s an important passage for the subsequent formation of the image on the Internet. Then there’s…Adves5 min readAdves5 min read
Mar 29, 2021Let’s talk about IMAGE AND REPUTATION MANAGEMENT STRATEGY (part 2)Let’s look at the benefits of a Positive Online Image A well-formed company image will help increase the effectiveness of various endeavours to promote products, make them more valued, desirable and competitive. Regardless of whether the firm pays attention to the formation and management of the image, it will always…Online Reputation7 min readOnline Reputation7 min read
Mar 15, 2021Let’s talk about IMAGE AND REPUTATION MANAGEMENT STRATEGY (part 1)So, what are the differences between Image and Reputation? Do the concepts of ‘image’ and ‘reputation’ really differ when it comes to determining a company’s market position? While these two models of structuring may occupy the same information space — namely, the Internet — and use similar mechanisms for creating…Reputation Management4 min readReputation Management4 min read
